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Become a Dealer

To: Prospective Dealers

Re: Offer to join our Dealer network

Australian Kayak Specialists invites you to join ‘Team Stealth’.


Australian Kayak Specialists (AKS) who are the exclusive master distributor for Stealth Performance Products in Australia, New Zealand and the Pacific Islands and are in the process of establishing a sales and distribution network and would like to invite you to look into our fantastic range.

The Stealth Brand is highly sort after and this is a great opportunity to deal quality products with the help of an honest and professional distributor.

Stealth Performance products are highly regarded by some of the best kayak fisherman and paddlers in the world and are known for quality, innovation and functionality in their kayaks and accessories.

To achieve maximum sales and growth our sales model is as follows:


AKS market the Stealth brand via a strong presence on the internet, social media sites, forums, Google ad-words, advertising in various Kayak fishing and fitness magazines, organising Demo/Paddle days, sponsoring of appropriate kayak fishing competitions, time trials and support of appropriate charity and fund raising events.

AKS will make available and sell all available kayaks and accessories via the Retail outlets, off shore dealers, www.kayakspecialists.com.au shopping cart and the show room located in Yatala, sales will be to all areas within Australia, New Zealand and the Pacific Islands. Dealers and Partners in assigned territories will be appointed to market and sell all products, in some cases two dealers or partners will be appointed in the same area if the market segmentation (Fishing and SurkSki for example) warrants this.

AKS Products

A Partner is an individual who owns a Stealth, is passionate about paddling (Fishing or Surf Ski’s), and is keen and willing to assist in the promotion of the products and in doing so will be financially rewarded. This we believe could be the catalyst to a future business in which case a partner could be upgraded to a dealer.

A Dealer is a registered entity where a shop front is a minimum requirement and a web site would be recommended. In addition to this a dealer is required to carry a minimum level of stock (both Kayaks and Accessories), and formally advertise the fact that they are Stealth Dealers. Dealers are expected to organise and fund demo days in order to promote the brand and ultimately increase sales. All stock is sold to the dealer who then on sells to their customers. A dealer is expected to:

  • Advertise the fact that they stock the brand,
  • Assist in developing new markets and grow existing markets in the designated territory
  • Provide after sales service and support to existing customers as required
  • Identify, coordinate and plan Demo/Paddle days, these days will be supported by AKS in that we would assist in the advertising thereof. The Dealer would, being local to the area need to identify the best place to conduct the event,
  • Assist in growing our database of customers, potential customers and interested parties, whom we will communicate with via a monthly newsletter, special offers and general communication about paddle days, fishing comps etc.

In return for this activity the Dealer is:

  • Afforded ‘Dealer Rates’ which allow for profits to be made with minimum risk.
  • Advice and Training on all the products
  • Soft Copy Marketing Material and Brochures
  • Provided support from head office, we will gladly send out emails to your target market if required to spread the word,
  • Dealer listing on our website
  • Customer forwarding via enquiry’s
  • Demo Day assistance
  • Good old-fashioned support where and when required
  • Exclusivity in designated Territory.

Areas where we are currently recruiting suitable Dealers:

  • Sydney North
  • Sydney South
  • Newcastle
  • Coffs Harbour
  • Illawarra
  • Melbourne
  • Adelaide
  • Perth
  • Bundaberg/Mackay
  • Townsville


AKS intends to service the area between Noosa and Ballina and already have a Partner in the Noosa area to help with sales and logistics.

While we are in the process of minimizing our territory and increasing the dealer footprint, we will service areas that fall outside of a designated dealer’s territory. Any enquiries we receive from within a territory serviced by a dealer will immediately be passed on to the relevant dealer, our retail activity will be strictly limited to areas not serviced by dealers.

We recommend that dealer’s stick to the RRP’s listed in the price list – this will minimize “the bun fight between dealers”, maintain reasonable profits and Brand status.

We look forward to welcoming you on-board and trust that we will establish a mutually beneficial relationship.

If you have any questions please feel free to give me a call.


Dennis Tocknell

07 3339 7915

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